Compagnia della Corte è una cooperativa sociale che si occupa di consulenza per il terzo settore. La piattaforma è un’esperienza magica e misteriosa.
Simbologia, questo è il concept. Compagnia della corte è stato uno dei progetti maggiormente creativi che ci siano arrivati. Quando Fulvio, il project manager di Compagnia della Corte è arrivato da noi cercava qualcuno con un mentalità abbastanza creativa da poter trasformare il loro brand in simboli presi dalla cultura antica e poi rivisitarli in chiave contemporanea. Abbiamo guardato film, letto libri, scoperto leggende, ci siamo immersi anche in qualche manga giapponese che trattasse di simbologia legata al mondo dell’alchimia e ci siamo messi all’opera. Abbiamo trasformato i concetti in simboli e creato uno storytelling raccontando l’impegno di Compagnia della Corte nei riguardi del terzo settore, lo abbiamo fatto creando un’ambientazione del tutto mistica e magica. Ci avevano fornito font e colori che abbiamo rimaneggiato e il risultato ha dato come colore cardine un’arancio saturo ad indicare positività, energia ed entusiasmo. Volevamo richiamare l’attenzione dell’utente, ma soprattutto coinvolgerlo e per cercare interazione. La dinamicità dell’arancio è affiancata da un bianco non puro e un grigio quasi nero.
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